Looking for craft brews, great food, live music and just a bit of craic? Join us at the 7th Alltech Craft Brews and Food Fair, Ireland’s largest craft beer festival!
Enjoy the latest craft beers, ciders and spirits. Be entertained by up-and-coming, home-grown musical talent, enjoy Six Nations rugby and tempt your taste buds with delicious artisan food. All under one roof!
Where do we come in?
For the 7th edition of the Fair, Alltech approached us with the idea of creating a new advertising strategy to promote the event, employing more of an online and digital media presence. From a visual point of view the idea was to feature people in the context of what the fair is all about, which is sampling food, beer, listening to live bands, watching live rugby and generally having a great time.
With that we chose some images focusing on the various branches of the fair and coupled them with catchy strap lines. Compared to previous advertising for the event we also wanted to use as little information as possible in order to make the imagery and the text as engaging as possible in a short space of time.
We adapted our advert content for the following platforms:
- Large format print and digital animations for Exterion and JC Decaux
- MPU animated gifs as pop up ads
- Online and printed posters and flyers
- Email Signatures
- Social Media banners
- Web Sliders
This years event was a huge success with attendance up by almost 50% with all three days sold out!