J. Davis Construction were building 16 four-bed detached homes at Cois na Rásaí, which translates as "by the races". The scheme is located off the Proudstown Road, beside the Simonstown Gaels GAA grounds on the northern outskirts of Navan. Thirteen homes were launched at Cois na Rásaí on September 22, 2018.
We were approached to design the Development Identity and promotional material which was to reflect its location in close proximity to Navan Racecourse. Racing has been held in Proudstown for almost 100 years so we used that rich heritage in our approach.
We designed an A4 Landscape Promotional document, incorporating the production of detailed location and amenities maps, house plans created from Architects drawings as well as advising on print production and finish. These higher end brochures were printed in 5 colours (full colour + Metallic ink).
We then took these individual brand elements to created animated promotional adverts to be used online across various websites such as Daft.ie and Myhome.ie.